By one style, I mean one exact style, same style number in only one colorway. Speaking of, there are rules to item selection.įirst, you need to buy three consecutive sizes in one style. You can always return these items later but I would not use used clothing items for comparison. To conduct your research you will need to buy some products produced by the market leader(s) in your niche for comparative analysis. In other words, just because it is the same company, you cannot assume their products fit similarly across labels because they can be as dissimilar from each other as they are from products from a separate company. It is more common than not for these separate divisions to have different designers, pattern makers, blocks and grade rules. It is important to select items from only one label of the manufacturer’s stable because in large companies, these are separate divisions. Their sizing standards and grade rules are more defined with less wiggle room. The better price points have higher standards in fit and sizing. The lower cost labels tend to have looser fit and more casual sizing. Or, you must be cautious in style selection (for comparative analysis) because many manufacturers will have several labels in their stable -of varying price points- and you might want to target the upper end (suggested). The leader may be the best seller for reasons unrelated to fit and it won’t serve your purpose to follow a bad example.Īgain, another reason you may not want to follow the leader’s grading standards is because you may not want their customers. Also, you will need to analyze the quality of their grade. I think it’s better to define the leader(s) in your niche, analyze their grade and then use the summary of your research as a baseline to develop your own sizing standard. But, should you numbly follow just anyone’s sizing standard? I’d say not. 170-175 as a refresher for this piece.īriefly, to optimize your selling opportunities, you already know the accuracy of your sizing (grade rules) needs to be on target with existing products in the market. Also, I suggest you review the entire chapter on grading in the Entrepreneur’s guide pp. Anyway, we thought this discussion might be of interest to you too. Just because someone is the market leader doesn’t necessarily mean you want their customers. Oddly enough, some people never consider whether they actually want the target brand’s customers but you should ask yourself that first. The other day, I was explaining to someone about the sizing of apparel according to one’s particular market niche and how one could go about doing some research on the matter because you have to target brands when you target your market.
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